Nigeria Seeks Bigger Share of Global AI Services Market as NITDA Pushes Higher-Value Digital Work!

Nigeria’s AI and digital technology workforce driving growth in global digital services

Reported by Weng Patrick Atokor l Journalist at Weng Global

Nigeria is positioning itself to secure a larger share of the global digital services market by moving beyond traditional outsourcing and developing artificial intelligence-enabled services, skilled technology talent and trusted digital infrastructure.

The push was highlighted during the “Hire from Nigeria” session held on the sidelines of the 81st United Nations General Assembly in New York, where Nigerian government and technology officials discussed how the country can connect its growing talent pool to international employers and higher-value digital opportunities.

The strategy reflects a broader effort by Nigeria to turn its large population, expanding technology ecosystem and digital infrastructure investments into internationally competitive services.

Rather than positioning Nigerian workers only as providers of conventional business-process outsourcing, the government is increasingly promoting a model in which local professionals use artificial intelligence and other advanced technologies to deliver more specialised services to global customers.

Nigeria targets higher-value digital services

Director-General and Chief Executive Officer of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, said Nigeria’s opportunity lies in developing capabilities that go beyond traditional outsourcing.

Speaking during the “Hire from Nigeria” engagement, Abdullahi argued for a shift towards AI-augmented and information-technology-enabled services that can generate greater economic value for Nigerian workers and businesses.

The approach would require Nigerian professionals not only to use AI tools but also to understand how the technology works, develop applications, manage data, evaluate AI systems and apply emerging technologies to commercial and public-sector problems.

This distinction is important as artificial intelligence changes the structure of the global services industry.

Traditional outsourcing has often focused on functions such as customer support, data processing and other standardised business services. AI is increasingly allowing companies to automate parts of those processes while creating demand for workers who can combine technical expertise, industry knowledge and AI capabilities.

For Nigeria, the government is seeking to position its workforce further up that value chain.

‘Hire from Nigeria’ connects talent with global employers

The “Hire from Nigeria” initiative is part of a public-private effort to connect Nigerian talent and technology-enabled services with international employers.

According to Nigeria’s Federal Ministry of Information and National Orientation, the initiative was taken to the UN General Assembly as part of efforts to promote services exports, global employment and inclusive job creation. The September 24 engagement brought together Nigerian government officials, state governors, private-sector and technology leaders, international employers, investors and other partners.

The initiative places Nigeria’s technology workforce within a wider global trade discussion.

Instead of relying exclusively on foreign investment entering Nigeria, the model seeks to enable Nigerian professionals and companies to sell services internationally while remaining based in the country.

That could include software development, artificial intelligence services, cybersecurity, financial technology, digital design, business support, data services and other technology-enabled activities.

The government’s wider Digital Free Zones initiative is also designed to make it easier for Nigerian technology and service companies to raise international capital, employ workers locally and build products for international markets.

Digital infrastructure is central to the ambition

Nigeria’s ability to compete in global digital services will depend heavily on connectivity.

The Federal Ministry of Communications, Innovation and Digital Economy’s Project BRIDGE is designed to deploy at least 90,000 kilometres of fibre-optic infrastructure as part of a national broadband backbone. The project is intended to improve connectivity across the country and support digital inclusion, economic activity and access to online services.

The African Development Bank approved a $200 million loan in April 2026 to support the broader digital infrastructure project, which is expected to expand Nigeria’s fibre backbone and support digital skills and employment. The project aims to connect all 774 local government areas, alongside schools, healthcare facilities, rural communities and commercial centres.

The European Bank for Reconstruction and Development has also approved $100 million for Project BRIDGE, while the World Bank has committed $500 million. The Federal Ministry of Communications, Innovation and Digital Economy said in February that these investments would support the planned 90,000-kilometre fibre deployment.

The infrastructure is significant because global digital services require more than a large workforce.

International companies also require reliable broadband, cloud computing, data infrastructure, cybersecurity, digital identity systems and predictable regulatory frameworks.

Without these foundations, having a large pool of technology workers does not automatically translate into globally competitive digital exports.

AI infrastructure and local capabilities

Nigeria is also developing institutions aimed at strengthening domestic artificial intelligence capabilities.

The National Centre for Artificial Intelligence and Robotics (NCAIR), under NITDA, describes its mission as promoting research, development and adoption of AI, robotics and other Fourth Industrial Revolution technologies for economic growth and global competitiveness.

The centre is also involved in Nigeria’s emerging indigenous AI ecosystem, including N-ATLaS, an open-source multilingual and multimodal large language model designed initially around Yoruba, Hausa, Igbo and Nigerian-accented English.

The development of locally relevant AI systems could have implications beyond technology.

AI systems depend heavily on data, language and cultural context. Greater representation of African languages and experiences could help reduce gaps in technologies developed primarily around datasets from other parts of the world.

Nigeria’s National Artificial Intelligence Strategy also identifies economic growth, inclusion and technological advancement as central objectives of the country’s AI ambitions. The strategy includes an emphasis on responsible and inclusive AI development.

Skills remain a major challenge

Infrastructure alone will not determine whether Nigeria succeeds in the global AI services market.

The country will also need a workforce with the specialised skills required by international employers.

BusinessDay recently reported that Nigeria’s AI opportunity depends on its ability to develop specialised talent, computing infrastructure, investment capital and institutional capacity.

The Federal Ministry of Education has separately said it is repositioning the country’s education and skills system to produce trained, certified and adaptable workers capable of competing in global outsourcing and digitally enabled services.

That includes building a stronger connection between education, professional certification and international employment opportunities.

For AI-related work, the skills requirement is also changing rapidly.

Workers may need expertise in areas such as software engineering, data analysis, machine learning, AI evaluation, cybersecurity, cloud computing, product development and digital project management.

Professionals in non-technical fields may also increasingly need AI literacy to combine their existing expertise with emerging tools.

Nigeria’s opportunity extends beyond outsourcing

The emerging strategy represents a possible shift in how Nigeria participates in the global digital economy.

The traditional outsourcing model can generate employment by allowing international companies to contract services to Nigerian firms and workers. The AI-enabled model seeks to add another layer by enabling those workers to deliver increasingly specialised and technology-intensive services.

This could allow Nigerian companies to compete in international markets while retaining more economic activity within the country.

The government’s Digital Free Zones initiative is similarly intended to support businesses that operate internationally while maintaining their companies and intellectual property in Nigeria. President Bola Ahmed Tinubu said the programme is intended to create opportunities for Nigerians to work for global companies without having to leave the country.

The policy therefore links several areas of economic development: technology, education, infrastructure, international trade, employment and investment.

Trust and regulation will also matter

Global companies considering technology-service providers need confidence that their data, intellectual property and business processes will be protected.

NITDA’s broader digital agenda has therefore placed attention on areas including data protection, cybersecurity, digital identity, cloud infrastructure and software quality.

These issues are particularly important for AI services because AI systems can process sensitive business, personal and financial information.

Nigeria’s ability to build trust around digital services could consequently become as important as the size of its talent pool.

A large workforce provides potential capacity, but international competitiveness also depends on service quality, reliability, security, infrastructure and regulatory certainty.

What happens next

The immediate challenge is translating Nigeria’s policy ambitions into measurable international business opportunities.

The “Hire from Nigeria” initiative provides a platform for connecting Nigerian talent with global employers, while investments such as Project BRIDGE are intended to improve the infrastructure required to deliver digital services at scale.

Government agencies are also expected to continue developing digital skills, AI capabilities, connectivity and policies supporting technology businesses.

The rollout of Project BRIDGE is particularly significant. The Federal Ministry of Communications says the initiative is designed to deploy 90,000 kilometres of fibre infrastructure, while recent government reporting indicates that implementation is moving towards physical deployment.

For Nigeria, the larger question is whether its investments in people, infrastructure and technology can translate into sustained participation in global digital value chains.

The country’s AI opportunity therefore extends beyond developing or adopting artificial intelligence.

It involves building the skills, connectivity, institutions, businesses and international relationships required for Nigerians to use AI to provide valuable services to customers around the world.

If those elements develop together, Nigeria could expand its role in the global digital-services economy. But achieving that will require continued investment in skills, infrastructure, cybersecurity, digital governance, innovation and access to international markets.

The central development is therefore not simply Nigeria’s growing interest in artificial intelligence. It is the country’s attempt to connect its human capital and digital infrastructure with a global market increasingly shaped by AI.

Weng Global – Stories beyond borders

Sources

  • Federal Ministry of Information and National Orientation — “Nigeria to Advance Services Exports and Job Creation through Hire from Nigeria Engagement at UNGA 81.”
  • State House, Abuja — “President Tinubu Moves Digital Free Zones Initiative to Implementation.”
  • Federal Ministry of Communications, Innovation and Digital Economy — Project BRIDGE.
  • African Development Bank — $200 million approval for Nigeria’s digital value-chain infrastructure project.
  • National Centre for Artificial Intelligence and Robotics (NITDA) — AI and robotics initiatives.
  • BusinessDay — reporting on Nigeria’s AI talent and digital-services ambitions.

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