Reported by Simon Daniel Yusuph l Journalist at Weng Global
Nollywood actor and filmmaker Femi Adebayo has unveiled Euphoria 360 Hub, a multi-purpose film and media production facility in Oregun, Lagos, marking a major expansion of his activities from acting and filmmaking into creative infrastructure and professional training.
The facility, officially commissioned on Tuesday, October 6, 2026, by Lagos State Deputy Governor Dr Kadri Obafemi Hamzat, serves as the headquarters of Adebayo’s Euphoria360 Media Limited and is designed to provide production, post-production, distribution and training services for filmmakers, musicians, content creators and other creative professionals.
The unveiling brought together prominent figures from Nigeria’s entertainment industry, including actors, filmmakers, content creators and members of Adebayo’s family.
Main Development
Euphoria 360 Hub is positioned as an integrated creative facility intended to bring several stages of media production under one roof.
According to reports from the News Agency of Nigeria and the Nigerian Television Authority, the facility is equipped to support cinema-grade film production, music videos, events and other forms of digital content. Its services also include video editing, motion graphics, sound design and mixing, colour grading and other post-production activities.
The hub is also expected to support content distribution, equipment-related services, advertising, public relations and media consultancy, making it broader than a conventional film studio.
Arise News reported that the facility includes production studios, cinema spaces, recording and sound facilities, editing suites and conference rooms, while an academy component is intended to provide opportunities for training and professional development.
The project therefore represents an effort to create a wider ecosystem around film and content production rather than simply provide a location for filming.
Adebayo Expands Beyond Acting
Adebayo is widely known as an actor, but his career has increasingly included filmmaking and production.
His Euphoria360 Media Limited has been associated with productions including Agesinkole (King of Thieves), Jagun Jagun and Seven Doors. The company has particularly been recognised for productions drawing on Yoruba culture and storytelling while reaching audiences beyond Nigeria.
The establishment of Euphoria 360 Hub adds another dimension to that progression.
Rather than concentrating exclusively on individual film projects, Adebayo is investing in a physical facility capable of supporting different parts of the creative process.
That shift is significant in an industry where filmmakers often depend on multiple independent locations, studios and service providers to complete a production.
By combining production and post-production capabilities with training and other creative services, the hub could provide filmmakers with a central location for several stages of a project.
Facility Located in Oregun, Lagos
Euphoria 360 Hub is located in Oregun, within the Ikeja area of Lagos.
Lagos remains Nigeria’s largest commercial centre and one of the country’s most important hubs for film, television, music, advertising and digital content.
The location places the facility within an established entertainment ecosystem where producers, actors, musicians, agencies, streaming companies and other creative professionals already operate.
The commissioning ceremony attracted several well-known figures from Nollywood and the wider entertainment sector.
Reports identified actors including Odunlade Adekola, Kunle Afolayan, Ramsey Nouah, Dele Odule, Yemi Sodimu and Bolaji Amusan, popularly known as Mr Latin, among those who attended or were associated with the event.
The gathering reflected the wider industry interest in the project and its potential role in Nigeria’s growing creative economy.
Euphoria360 Film Academy
One of the notable elements of the hub is its focus on training.
The Euphoria360 Film Academy is expected to provide training, workshops, masterclasses, internships and networking opportunities for emerging filmmakers and other creative professionals.
This aspect of the project could be particularly relevant to young Nigerians seeking practical experience in filmmaking and content production.
Nigeria has a large population of young people interested in film, television, music and digital media, but access to professional equipment, technical training and industry networks can remain a challenge.
A facility that combines practical production infrastructure with structured training could help reduce some of those barriers.
The effectiveness of the academy, however, will ultimately depend on the quality, accessibility and consistency of the programmes it provides.
The Hub Has Already Been Used for Production
Although the official unveiling took place on October 6, the facility had already been used for creative work before its public commissioning.
Several reports said Davido’s “B4 B4” music video, featuring Mayorkun and FOLA, was filmed at the facility.
The earlier use of the location provides an indication that Euphoria 360 Hub was designed not only as a ceremonial or corporate facility but as an operational production environment.
Its use for a high-profile music project also demonstrates its potential application beyond traditional film production.
The combination of film, music, events and digital content reflects the increasingly interconnected nature of Nigeria’s entertainment industry.
Commissioning by Lagos Deputy Governor
Lagos State Deputy Governor Dr Kadri Obafemi Hamzat formally commissioned the facility for operations.
The commissioning brought government representation into an event otherwise dominated by entertainment industry stakeholders.
The presence of the deputy governor also underscored the relationship between Lagos and the creative sector, which has become an increasingly important part of the state’s economic and cultural identity.
However, the hub remains a private creative enterprise established by Adebayo and his company.
Its commercial and creative success will depend on its ability to attract productions, develop talent and maintain the technical standards required by Nigeria’s increasingly competitive entertainment market.
A Proud Moment for Adebayo Salami
The launch also carried a personal significance for Adebayo’s family.
Veteran Yoruba actor Adebayo Salami, popularly known as Oga Bello, attended the ceremony and reportedly became emotional while speaking about his son’s achievement.
Salami has spent decades in the Nigerian film industry, making his son’s expansion into film production and creative infrastructure particularly notable within the family’s long association with entertainment.
The moment also reflected a broader feature of Nigeria’s film industry, where experience and professional networks are frequently passed between generations.
Femi Adebayo’s move into production and infrastructure represents a continuation of that connection while also establishing an independent business identity within the industry.
A Broader Creative Ecosystem
The significance of Euphoria 360 Hub extends beyond the career of its founder.
Nigeria’s entertainment industry has developed into a major cultural export, with Nollywood films, Nigerian music and digital content attracting audiences across Africa and internationally.
Yet the industry’s growth creates an increasing demand for professional infrastructure.
Film projects require more than actors and directors. They depend on sound recording, editing, visual effects, colour grading, production design, locations, equipment, distribution and other technical services.
A facility capable of supporting several of these needs can potentially reduce logistical challenges for production teams.
The hub’s training component could also contribute to building technical capacity among younger professionals.
Why It Matters for Nollywood
The opening of Euphoria 360 Hub comes at a time when Nigerian filmmakers are increasingly producing projects intended for both domestic audiences and international platforms.
Large-scale Nigerian productions require infrastructure capable of meeting higher technical expectations.
For companies such as Euphoria360 Media, owning or controlling production infrastructure can provide greater flexibility over how projects are developed and delivered.
It can also create opportunities to accommodate other producers and creative teams.
The wider significance will depend on how the facility is used in the years ahead.
If it successfully attracts independent filmmakers, musicians, advertisers and other content creators, it could become more than an extension of Adebayo’s personal production activities and develop into a broader industry resource.
Training and Employment Opportunities
Another potential benefit is the creation of opportunities for people working behind the camera.
The Nigerian entertainment industry employs professionals in areas such as cinematography, editing, sound engineering, lighting, production management, visual effects, costume design and other technical fields.
Facilities such as Euphoria 360 Hub can provide spaces where those professionals work and where newcomers can gain practical experience.
The film academy could also connect emerging creatives with established professionals through workshops and masterclasses.
For young people entering the sector, such exposure can be as important as classroom-based learning.
However, the long-term impact will depend on the number of people trained, the quality of instruction and whether participants gain meaningful pathways into paid professional work.
Reactions
The launch attracted a positive response from members of Nigeria’s entertainment community.
Several actors, filmmakers and content creators attended the ceremony to support Adebayo’s latest venture.
Adebayo himself described the launch as the realisation of a long-held vision.
In remarks reported by TheCable, he characterised the occasion as an important personal milestone and reflected on the journey from an initial idea to an operating facility.
The emotional response from his father, Adebayo Salami, also became one of the notable moments surrounding the unveiling.
The reactions underline the project’s personal importance to Adebayo while also highlighting the interest it has generated within the entertainment industry.
Why It Matters
Euphoria 360 Hub matters because Nigeria’s creative economy increasingly requires infrastructure that can support production at professional and international standards.
The country’s entertainment industry has demonstrated its ability to produce stories, music and visual content with global appeal. The next challenge is ensuring that the infrastructure supporting that creativity develops at a comparable pace.
Adebayo’s project is one example of private investment responding to that need.
For Lagos, the facility adds another creative enterprise to a city already recognised as a major centre for African entertainment.
For Nollywood, it provides another potential production base.
For emerging filmmakers, the academy component could create access to training and professional networks.
For Adebayo, it represents a transition from being primarily recognised as an actor and producer to becoming an investor in the infrastructure that supports other creative professionals.
What Happens Next
The immediate focus will be on the operation and development of Euphoria 360 Hub.
The facility is expected to host film and television productions, music-related projects, events and other creative activities, while its academy is positioned to provide training and professional development programmes.
Its future influence will depend on the productions it attracts, the filmmakers it supports and the talent it helps develop.
The hub’s previous use for Davido’s “B4 B4” music video suggests that production activity had already begun before the official commissioning.
As operations expand, the facility could become another important part of Lagos’ growing network of studios and creative businesses.
For now, the unveiling marks a significant new chapter in Femi Adebayo’s career and adds another privately developed piece of infrastructure to Nigeria’s expanding entertainment industry.
Sources
- News Agency of Nigeria (NAN)
- Nigerian Television Authority (NTA)
- Arise News
- Galaxy TV
- TheCable
- Pulse Nigeria
- QED.NG
